Faunalytics: Animal Extremist Group that Poses as Researchers

Faunalytics is an animal extremist and veganism group that spews out research projects, some of which are theirs, all in the hopes of destroying animal agriculture and forcing a vegan diet on the world. Even their name describes what they do. “Fauna”, comes from the Roman goddess Fauna, the goddess of earth and fertility. “Analytics” is the systematic computational analysis of data or statistics.[1] It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

Faunalytics is a non-profit research organization claiming they are, “dedicated to helping animals by providing useful information to advocates to help them increase their impact.” Faunalytics was formerly called The Humane Research Council. It was founded in 2000 by vegan activist Che Green who served as Executive Director for 20 years before stepping down to pursue other avenues. He now serves on their Board as their Treasurer. Faunalytics’ website states they do original research, conduct surveys and impact evaluations in partnership with “animal protection” groups.